Alex Williams, Creative Strategy Director at TikTok

Alex leads Creative Strategy at TikTok, focusing on maximizing marketers' creative potential and connecting brands with the platform's unique community. She specializes in creating digital stories about people, places, ideas, experiences, and popular culture. As a leader, she spends days analyzing the message in the medium, prioritizing human-centered storytelling. Some may call it radical thinking, but Alex calls it innovation.
-----
Allison Miceli, Lead, Creative Agency Partnerships at TikTok

Allison leads Agency Servicing on the Creative Agency Partnerships at TikTok where she partners with Creative Agencies across North America to build community, eliminate barriers, and share resources to drive impact for their brand partners and off the platform. Prior to TikTok, Allison spent a decade in the creative advertising industry as a trusted Client Services partner to brands including Canada Goose, lululemon, Sephora Canada, TD Bank, Tim Hortons, Unilever, and Vanguard. Her TikTok ForYouPage includes emerging TikTok trends, top coffee spots, CrossFit memes and the 9-month world cruise saga.