As mobile video consumption continues to grow, many agencies maintain a laser focus on TV creative. Join an interactive session designed for creative leaders looking to transform their creative teams into TikTok-first innovators. Explore key strategies for identifying strong creative concepts, recruiting creators as part of your creative team, and optimizing production operations. Embracing a TikTok-first approach not only drives client success but also positions your agency as a leader in mobile video—the preferred screen for modern marketing. Let's collaborate and get a handle on this...together.