J. Todd Simmons
J. Todd Simmons
Vice President, Brand Experience + Design Co-Lead
IBM Blue Studio
Based in New York, Todd brings nearly 30 years of multi-disciplinary experience to IBM and
has the distinction of being the very first “designer” in the company’s long history to be
brought on as an executive. In the 9 years since, Todd and team have worked across all
businesses to elevate every expression and experience of IBM, as well as to help evolve
and expand the IBM Design Program itself—the philosophy, principles and practices that
guide everything they do (and don’t do) as a brand, visually and verbally, digital or physical.
Today, Todd is tasked with scaling the team’s impact and influence even more, co-leading
Blue Studio, which brings together 300+ creatives and partners across systems design,
content creation, digital, social, experiential, advertising, events and environments, and
more. Todd has been named one of Fast Company’s Most Creative People in Business and
Most Influential People Shaping the Future of Design.