J. Todd Simmons
Unity not uniformity
11:15 AM - 12:15 PM (CST)

Fifty different musicians playing fifteen different instruments can make a lot of noise. Or,
with the right conductor, they can become a symphony orchestra. In this session, join Todd
Simmons, IBM VP of Brand Experience and Design, who will discuss challenges faced,
hard lessons and transcendent moments in his mission to help one of world’s most iconic
brands hit the right notes and play not just at the same time, but together.