Joe Volpicelli
Making In-House Brands More Interesting
1:45 PM - 2:45 PM (CST)

We’ll explore how to bring interest to a low interest category when you are sitting on the brand side. First by having the self-realization that people don’t give a shit about your brand the way you do. To occupy a place in a consumer’s mind and heart you must first give them something they do care about. And why your biggest competition isn’t other brands in the category; it’s indifference.