Suz Keen & Lyle Yetman
Suz Keen & Lyle Yetman
Executive Creative Directors
Suz Keen / Executive Creative Director
Suz is an award-winning creative known for championing others and forging her own path. Before she joined McKinney as group creative director, the work she contributed to and the company cultures she helped shape spanned both independent and large agency networks, including TBWA (U.S. and Australia), Translation, Pereira O’Dell, and Interesting Development, plus a successful stint freelancing and consulting. Suz has brought creative innovation, category-defining work, and strategic foresight to some of the world’s most remarkable brands, such as Adidas, Amazon, Danone, General Mills, Kellogg’s, P&G, and Vita Coco. She focuses her purpose on bringing diversity of thought to our industry and the work we produce. Suz is an avid scuba diver and aspires to one day spend more time below the surface than above it.

Lyle Yetman / Executive Creative Director
The best thing that ever happened to Lyle’s advertising career was not getting hired as an account person at BBDO. He would have sucked at that. Instead, he became a writer. After getting his master’s at the VCU Brandcenter, Lyle left his Boston roots, moved out west and started his career at BSSP, where he worked on MINI, Chipotle, and El Pollo Loco, created the Priceline Negotiator, and made award-winning spots for Google, among others. His work has been recognized by the One Show, Cannes Lions, Art Directors Club, Communication Arts, and the Effies. At McKinney, he is an executive creative director overseeing ESPN and Little Caesars, where he continues to do award-winning work. He brings his deep, burning love of all things Boston sports to work with him each day, much to the chagrin of his colleagues. Go Sawx! After 19 years in the business, he could probably hack it as an account person now. No he couldn’t. That’s a lie.