Kinney Edwards
GLOBAL HEAD OF CREATIVE LAB, TIKTOK
Kinney is currently Global Head of Creative Lab at TikTok. At TikTok, he is focused on building
and guiding teams that inspire, educate and unlock the possibilities for marketers to reach their
full potential on the platform and connect with its unique creative community. He believes
creative work must have an authentic and emotional soul that resonates with the audience to
be effective. He’s both won and judged at the industry’s top award shows. Was named
amongst Adweek’s "Creative 100" list of inventive talent in marketing, media and tech. But
above all, he loves making work for humans, not robots.

Krystle Watler
HEAD OF CREATIVE AGENCY PARTNERSHIPS, TIKTOK
Krystle Watler is currently Head of Creative Agency Partnerships at TikTok. At TikTok, she is
focused on building relationships and driving platform adoption among North American
creative agencies. Prior to TikTok, Krystle was the Managing Director at Virtue, the full-service
creative agency born from VICE, in the Americas. There, Krystle was responsible for the regional
P&L and leading teams across all departments. Krystle was named amongst Adweek’s “50
Top Media, Marketing & Technology Leaders,” Ad Age’s “Women to Watch in the U.S.” and
was nominated for ADCOLOR’s “Rock Star” award.