With over 20 years of experience in a variety of industries connected to advertising, Matt embodies the omni-channel approach to marketing. He brings a diverse range of multi-cultural, advertising and marketing experiences to his role as a creative leader and has worked at many multinational creative departments including Leo Burnett, Saatchi X, Burrell, JWT and BBDO. He has managed most aspects of the creative product: from strategic briefs to concepting and execution, for global clients as varied as Wal-Mart, Coca Cola, P&G, Toyota, Samsung and Adidas, culminating in winning multiple awards including Cannes, Clios, One Show, Effie’s and Addys. He has a Masters in Film from Tiffin University and a B.A. in writing from Columbia College. He has served as an advertising lecturer at various universities and has written for numerous publications like the Chicago Tribune.