Staying Relevant: A Roadmap to Brand Reinvention
11:15 AM - 12:15 PM (CST)
In a world of startups and D2C brands, this year’s Next Big Thing might not have existed a year ago – or might not yet have launched! What’s a mature brand to do? How do you stay relevant while maintaining your authenticity? In this session, Shutterstock VP, Brand Marketing Skip Wilson shares lessons learned from his own experience at storied brands including Peloton, Sony, MTV , L’Oreal, and his current role at Shutterstock. Covering the wins and the mistakes, he’ll provide a roadmap to relevancy – and warning signals to help you avoid potholes along the way.