The metaverse is a new creative frontier. There are few benchmarks and no googleable frameworks. How do you gain credibility, unlock creative opportunities and get clients and teams ready for web 3.0 ...
1:00pm-1:50 pm
My background is grind culture. Even my college’s motto was “Find a way or make one.” So when a national agency approached me about being Co-CCO with a guy I’d met once over Zoom, I was down for the c...
1:55pm-2:40 pm
Small-group discussions led by any attendee who has a topic or issue in mind.
2:45pm-3:15 pm
After 2 years of radical change in culture and business, talent has also radically changed. Modern creative talent have new desires, new concerns, and new expectations. The modern brands they support ...
3:20pm-4:05 pm
Our entire industry is facing something pretty infectious and deadly to creativity. We call it "burn out," but that's code for, why the hell am I doing this anyway? We'll take a little peep into what...
4:10pm-5:00 pm
Small-group discussions led by any attendee who has a topic or issue in mind.
5:00pm-5:30 pm
Somewhere along the way, we traded laughter and tears for CTRs, and KPIs. But TikTok is bringing fun back, and it's inspiring brands to keep it real, and entertain their audiences in ways they can act...
1:00pm-1:50 pm
The plague hasn’t been all bad. The racial reckoning begun in 2020 has an upside. An evolution born from both those things is shifting the power away from agencies and into the hands of the talent tha...
1:55pm-2:40 pm
Small-group discussions led by any attendee who has a topic or issue in mind.
2:45pm-3:15 pm
Creativity doesn’t stop when you go brand-side, in fact - one could argue it’s accelerated.
Take it from two former agency professionals, that the dual-perspective of agency and brand has the power ...
3:20pm-4:05 pm
Unpacking this African philosophy and applying it to building a team which embodies connection, community, and mutual caring for all.
4:10pm-5:00 pm
Small-group discussions led by any attendee who has a topic or issue in mind.
5:00pm-5:30 pm
I will discuss the pros, cons and promise of being in-house, with real examples from my career at Cartoon Network, Saatchi & Saatchi, Nickelodeon and LEGO. It will not be as boring as it sounds.
1:00pm-1:50 pm
Brand-side agencies are experiencing unprecedented growth. And while they offer more stability than traditional shops, the danger is in succumbing to creative complacency. We'll discuss ways to keep y...
1:55pm-2:40 pm
Small-group discussions led by any attendee who has a topic or issue in mind.
2:45pm-3:15 pm
Ever wonder how Squarespace produces creative work that rivals the top creative agencies? Find out the tips, tricks and traps to building the foundation of a creatively driven in-house agency for the ...
3:20pm-4:05 pm
Gamers are the largest and most coveted consumers on the planet, accounting for 40% of the global population. However, many brands have struggled to interact with them authentically and in a way that ...
4:10pm-5:00 pm
The One Club For Creativity
450 W 31st St, 6th Floor
New York, NY 10001
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