John Nussbaum
What happened to having fun in advertising? — John Nussbaum / TikTok
1:00 PM - 1:50 PM (EDT)

Somewhere along the way, we traded laughter and tears for CTRs, and KPIs. But TikTok is bringing fun back, and it's inspiring brands to keep it real, and entertain their audiences in ways they can actually relate to. So, let's watch some of my favorite TikToks and see what makes this platform, and community, such a fun, engaging place to play for brands and agencies.