Last Year's Wisdom
Last Year's Wisdom
If you would like to purchase your pass to view the session recordings from last year's Creative Leaders Retreat, you can do so by selecting the Attendee + Web Pass Registrant Type when you register. Read the descriptions below to learn more about which session are included with the pass.
The Zoom TheoryHere we are. It’s been a year when we were all working from home. One day or another, the universe will finally decide to set us free and let us back out into the world again. But the remote thing is not going anywhere. So, how do we reach creative excellence without ever seeing each other’s legs? How do we reinvent creative leadership? How do we build relationships with our teams, partners and clients? In this session, I’ll share learnings from this unprecedented year that inspired FCB to reinvent the making of its creative product and become The One Club for Creativity 2020 Global Network of the Year.
Total CreativityDutch soccer is known for their approach called total soccer invented by Rinus Michels and perfected by Johan Cruijf. The base premise is that to be successful in the game you need to understand all aspects of the sport. At 360i, we approach creativity and advertising in a similar way. As a creative leader I see it as my role to help everyone understand all the components at play. If they can see the bigger picture, they will become better creatives as a result. This becomes increasingly important as you advance in your creative career and your role expectations change accordingly. A creative who understands how the business works, the ins and outs of other core departments, management best practices, and is open to constant learning, is a creative that is set up to be a star player.
Translating Data for Creative Vision MakingData provides a snapshot of the present moment and our best idea as to where the world is going, but it’s often impossible for creatives to metabolize. The reality is our teams struggle to use data to fuel creativity. How can we reconceptualize what we think of as data, and how can we use the data we have at hand and help guide our teams to unlock better insights and more impactful creative expression?
Working at the Speed of 2021How do you keep up without letting the creative quality drop? The last 12 months have changed a lot about our business. Not the least of which is the speed and intensity of the process. We’ll talk about tips for getting to ideas quicker, working faster as a team, and how to use speed to your advantage.
Leading Through Crisis: The Toll It Can Take, And The Strength It Can GiveWhile many of us earned a PhD in “Leading through crisis” due to the historic and unprecedented events of 2020, we don’t hear enough from leaders talking candidly about the personal impact leading through a crisis can take and how they had to learn to make room for themselves, so that they could ultimately make room, and lead others.
Join Amber Guild, President of T Brand at the New York Times, modeling what vulnerable and compassionate leadership looks like. Hear her talk about her journey through both personal and global crisis and how you can become a strong leader through difficult times.