Michael Wente
Verizon’s Creative Insurgency
11:15 AM - 12:15 PM (CST)

Get a peek behind the curtain on what it takes to run a creative team inside one of the largest companies in the world that are responsible for changing everything you think about Verizon. In a short five years, the Verizon brand has gone through a seismic transformation in everything from the creative product to the makeup of its marketing team. Hear the ups and downs of what it took to create this insurgency and keep it thriving in the corporate jungle.