In baseball there's something called a Five Tool Player. The rare player who excels in all five phases of the game. In advertising it's the same - there's the rare Five Tool CCO. What does it mean to be a Five Tool CCO? What are the five tools in which you need to be proficient to be considered a true Five Tool Chief Creative Officer? It's not a matter of being perfect, it's about being able to perform at a level above the norm across the board.