Kinney Edwards
Kinney Edwards
Global Head of Creative Lab
Kinney is currently Global Head of Creative Lab at TikTok. At TikTok, he is focused on building
and guiding teams that inspire, educate and unlock the possibilities for marketers to reach their
full potential on the platform and connect with its unique creative community. He believes
creative work must have an authentic and emotional soul that resonates with the audience to
be effective. He’s both won and judged at the industry’s top award shows. Was named
amongst Adweek’s "Creative 100" list of inventive talent in marketing, media and tech. But
above all, he loves making work for humans, not robots.