Kinney Edwards & Krystle Watler
1:45 PM - 2:45 PM (CST)

Today's emerging creatives, creators and consumers have one thing in common — they're the most value-driven generation ever, and they're all on TikTok. Successful agencies and brands alike will attract younger talent and audiences by giving up traditional thinking, and evolving and adapting to what matters most today. Join TikTok for a conversation on how community, authenticity, and creativity can manifest not only in your brand's content but in your agency culture, too.